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  • Writer's pictureKay Walten

A Wicked Plan

I am taking this opportunity to share some of the projects I have worked on over 2020. As many of you know I have been working on my master's degree in Travel & Tourism from Temple University in Philadelphia. For the destination marketing course, we were tasked to develop a marketing plan for a city in the US. I chose Bath, Maine since I have been spending a lot of time in "Vacation Land".

Once the class was complete my professor who has been working on the Maine Byways program with the state government. The professor reached out to the Maine Tourism Office and I have been discussing opportunities with them for several months of the course of this year. My project was pre-COVID and much has changed in the world.


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