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  • Writer's pictureJohn Wilcox

A Communication Ethic Is As Simple As It Is Rare

For the better part of 20 years, I worked closely with Kay Walten and her team at LocoGringo to plan trips and share information about the Riviera Maya. What always impressed me was Kay's commitment to clear and timely communication. This wasn't just a personal quality; she wove it into the very heart of her company. It is one reason why LocoGringo was widely considered such a pioneer in the online travel industry.

Kay's communication ethic is as simple as it is rare: Give people the information they need to make smart decisions. Organize it to be accessible on the customer's terms. Be available--follow up immediately when questions arise. Go above and beyond to anticipate needs before they even occur to customers. Most of all, Kay communicates with a spirit of openness and generosity that makes doing business a pleasure.

John Wilcox


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