These are some pretty cool and informative infographics from a company in the UK/England that shows two interesting points. How do travelers use social media and how should travel companies use their social media program to respond to this. It is hard to get travelers to use social media how you want them to, but you can change your social media program to respond to their ways.
How travelers use social media – amazing travel marketing insights
Be a square peg that fits into a square hole – mirror travelers use of social media
Many of us are being a round peg trying to fit into a square hole when it comes to social media for our tourism business. The information above will show you how travelers are using social media so match it! Find a way to use this information to make sure your social media strategy is fitting how travelers use their social media networks.
The same company in England that built this infographic also has a great pictorial explanation of the social media journey that a travel company should be going through, the pre-travel information, during travel information and post-travel experience that travel businesses should pay attention to. Check your strategies to see if you are targeting and planning for each stage of a persons vacation.
What has been your experience with travelers and vacationers on social media? Are you a round peg or a square peg?