Blogs serve an important purpose and they are not scary. The unknown is scary, we grant you that, but don’t let a blog scare you. It is a fun and essential way to increase your presence on the internet, change your website from static content to organic content and is a very easy tool to use. Most blog platforms are similar in look to your Desktop publishing software. If you are using Microsoft Word to create documents, you are 75% there.
A blog as defined by Wikipedia is:
- A blog (short for weblog) is a FREE personal online journal that is frequently updated and intended for general public consumption.
- Blogs are defined by their format: a series of entries posted to a single page in reverse-chronological order.
- Blogs generally represent the personality of the author or reflect the purpose of the Web site that hosts the blog.
- Blogs link to other sites the author favors, especially those that support a point being made on a post.
I have highlighted in orange the key points of this definition. If you have been reading our blog about social media and how it benefits your small business market, you will see how the blog supports your social media efforts.
A Blog adds value
Using a blog as part of your social media strategy will accomplish the following:
- Establish you as a leader through educational, informative and useful information that your customers can use
- Link your customers to your website as a call to action strategy
- Make you more present on search engines as you are creating more keyword content. The key here is organic, as opposed to static. Your webpage is static content, your blog is organic and ever changing. Search engines like that.
- Provide you with a way to keep your customers current on your company happenings, changes and product updates.
- Build two way conversations through comments (a great function of the blog)
- Provide more opportunities for information sharing and customer building on social networks. Blog articles can now be linked and shared on Facebook, Twitter and Linkedin.
The list can go on and on, and the benefits that you reap from creating and maintaining a blog outweigh the work you put into it.
Check out our “Do’s and Don’ts of Blogging” and how you can start blogging today with the help of one of our consultants.
Photo credit ariellabaston.com