So really what do your need to be successful at Facebook? How do you know that you are successful at Facebook? What don’t you need to be successful on Facebook.
These are the million dollar questions and there are some strategies that will get you closer to success on Facebook than others. So lets look at both lists and cut out some strategies that you may be doing and add some strategies that you have not done.
As stated at the end of Day 26, marketing of any kind is not an exact science. As small business owners we want it to desperately be an exact science and just point and shoot. Once we all understand that marketing is a moving target and open our minds (and budgets) to testing and trying new things marketing is a lot easier to swallow and understand. What you can do is fine tune your testing so that you may hit the target faster, closer or with less time invested. Social media is no different, but we hope that these pointers get you closer to your budget, time and creative energy targets.
What do you need to have a successful Facebook fanpage
1. Goals – this is the number rule for a successful fanpage. Write down some realistic goals for yourself or your team. There is no way to measure your success if you don’t have anything to measure it by. Have a fan number goal, have an engagement goal, have a budget that is related to employees, ads or time. Set your goals and track your success in reaching these goals.
2. A Plan – We hear this time and time again, people get on Facebook and an hour has gone by and nothing is done. Or they get on Facebook and they draw a blank and spend the next two hours looking for ideas for posts. If you follow your plan you dont need to think as hard about Facebook and what you need to do.
3. Track your insights – insights is not the be all end all but it helps to see how you are doing, what posts do well and learn more about your fan base. Give then your message in a format they like and your insights will let you know which posts are more successful than others.
What you don’t need to be successful on Facebook
1. You dont need to spend 2 or 5 hours a day on Facebook to be successful. Increasing your number of posts does not get you more fans or better fans. Consistancy and strategy gets you more fans and better fans.
2. You don’t need a team of social media employees to get more fans. You need some targeted strategies that align with your goals. If you are responsible for other items in your business and it makes sense to hire someone to manage your social media, then do it, but it is really about settign your goals as an owner or manager and deciding where your time is best spent.
3. You don’t need to have social media accounts with all of the latest and greatest social media platforms. If your market is not on Facebook don’t do Facebook, if your market is more B2B then Linkedin may be better for you. If your market is high level CEO’s who are not social media users, find the best place to get their attention, email marketing, newspaper ads….Facebook may not be the best avenue for you.
Facebook is not the be all end all. It is helpful for many small businesses and very helpful for tourism businesses, but it is not the cat’s meow. And it is not the cat’s meow if you are not focused with goals, plans and strategies. A targeted, thought through Facebook fanpage is worth more than a facebook fanpage that is random, up but not up to date, used just to sell and throw out information but not engaging. One way communication on Facebook is a bust.
Like anything we do, if we really put some thoughtful effort into something we will be successful at it. If we do it at half mast…not so much. What we are hoping is that this 30 days to Facebook Freedom gives you the tools, understanding and strategies to be successful without putting in ton of effort but focused effort. We hope we have taken out some of the unknowns and made them known.
See you Monday, have a great weekend, and be successful! Dig in that paddle and go forward, don’t paddle in a circle.