30 days to Facebook Freedom – Day 19 – Engagement with photos
So you have been using your schedule for the last 10 days!! How are you finding Facebook now that you are empowered with goals, objectives, and a schedule? Easier, less time consuming, more e?
Now that you are getting into your Facebook groove, it is a great idea to look more closely at your use of photos and images to increase your engagement of guests, potential guests or to gain new fans.
Using photos and images to increase engagement on Facebook
Photos and images are a powerful way to increase your fan engagement and draw new fans to your fanpage. Read our post about how to post a photo on your fanpage. To develop a clear photo and image strategy it is important to understand the difference between a photo and image while being open to your options that will serve your tourism business. Like any post, many social media community managers fall into a rut, they find photos and images that are highlighting just one aspect of their business. Frustration begins when you think that there are no more photos of your business that you can find. Well, there are many ways to engage your fans through visual media that are related, directly and indirectly to your tourism business. What? Let us show you what we mean.
Photo verses an image on Facebook
This may seem like a no brainer and the distinction not important. Your fanpage can benefit and engagement increase when you open your idea of a photo to include images. Photos are real impressions that are taken with a camera, this we all know. It could be a photo of your business, of your staff or your destination.
An image can represent a thought, an idea, a destination, a concept or emotion. This is super powerful and can draw in more engagement in most cases than a photo.
Which image provoked an emotion in your, a response, a thought or a dream? Images can be a mix of graphics, text, manipulated photos, the list is endless. What an image does do in more cases is provoke a deep reaction. Which is what you want on your fanpage. If you can instigate a reaction through an image, then what you do for a guest or customer at your tourism business when they can see, feel, experience and touch their travel experience will be even more powerful!
How to balance photos and images on your fanpage for a tourism business
Mix it up! Play with your images and photos to get a reaction on your fanpage, inspire people to travel, inspire people to travel to your destination, inspire people to book directly with you through photos. The lesson is, mix it up, your images and photos do not have to be directly related to your business, or destination. The more you get people to engage on your fanpage the more exposure you will get throughout Facebook. People want to be inspired and they want you to give them something to think about, other than their day to day routine. Do this with images and photos.
Imagine if you posted these saying with no image on your fanpage. Do you think the impact would be the same, do you think your post would stand out on your timeline or wall. Test it and see…..
Lesson learned today, photos are great and a necessary part of your fanpage strategy but images are also a part of your ‘photo’ strategy that provide a unique visual opportunity that many community managers forget about.
Read older 30 days to Facebook Freedom posts on the Kay Walten Group Blog
